Radio
Imaging.
Original station imaging and jingle packages for radio brands that need a recognisable, usable on-air identity shaped around format, audience and identity.
A station sound that has a job to do.
For stations launching a new identity, refreshing an existing package or extending a sound that already works.
Stejong starts with format, audience, positioning and the current sound before defining the package. The goal is a coherent system, not a pile of unrelated files.
A package shaped around the station.
- 01
Main theme + ID family
A core original composition can lead to Ramp, Basic, Shot, Rapid and Hyper versions, unless the agreed package requires a different family.
- 02
Top of the Hour + Donut
A flagship station opener can be paired with a less-dense, DJ-friendly counterpart that leaves room for speech.
- 03
News / weather / traffic
Utility imaging is defined explicitly: direction, logo use, opener/closer needs, beds and the exact version list.
- 04
Beds + drones
Talkover, utility and atmospheric elements can support the package. They are included only when agreed.
- 05
Show imaging
Openers, stingers and other short-form elements can be developed for specific programmes or moments.
- 06
Sonic / station logo
A recognisable logo melody can form a red thread through the package. For a new logo, Stejong normally explores three strong variants within the agreed style before rollout.
- 07
Resings / adaptations
Existing underlying work can sometimes be adapted for another station or market, but rights, territory and exclusivity are always agreed explicitly.
Understand before producing.
- 01
Understand
Format, audience, positioning, current sound and the role the imaging needs to play.
- 02
Define
Creative direction, logo, vocals, package structure and the exact version list.
- 03
Create
Composition, production, selected talent, editing, mix and required merges or versions.
- 04
Refine & deliver
Focused feedback, quality control and final release after the agreed phase has been approved.
Timing is agreed after scope is clear. Complexity, external talent and feedback speed can all affect the schedule.
Clear before public.
Public audio, project names and portfolio use are shown only where permission allows. Exclusivity, territory, ownership and resing rights are never assumed.
Relevant public audio and named cases can be added when cleared material is available.
Experience before Stejong.
Before founding Stejong, Stefan produced radio imaging during his time at Pure Jingles for stations including NRJ, RTL2, Chérie FM, Capital, KISS, NPO 3FM, FunX, SLAM!, Radio Veronica, NRK mP3 and 103.5 KTU New York. This describes previous professional experience and is not a list of Stejong clients.
Useful before the brief.
01Do I need to know the difference between Ramp, Basic, Shot, Rapid and Hyper?
No. Those are Stejong production definitions used to structure versions. Start with the station, audience, current sound and goal; the appropriate family can be shaped from there.
02What is the difference between a Top of the Hour and a Donut?
The Top of the Hour is the standalone flagship hour opener. A Donut is its DJ-friendly talkover counterpart: clearly related, but less dense and designed to leave room for speech.
03Can Stejong adapt an existing package?
Potentially. An adaptation or resing depends on the underlying rights and the agreed market, territory and exclusivity. Those conditions are confirmed before production.
04Can a package be exclusive?
Yes, but exclusivity is an explicit commercial and rights decision. Territory, duration and use should be defined rather than assumed.
Start with the goal.
The Radio Imaging route is already selected, so the briefing starts with the station context instead of asking you to choose the service again.