What is radio imaging?
Radio imaging is the system of musical and sonic elements that gives a radio station a recognisable on-air identity. It is broader than a single jingle.
Insights
Practical radio imaging & sonic branding knowledge.
Original explanations based on Stejong production definitions and working practice.
Radio jingles vs. radio imaging
Radio jingles are musical station elements. Radio imaging is the broader on-air sound system in which those jingles can live.
Ramp, Basic, Shot, Rapid & Hyper IDs
Stejong uses a clear version family. Ramp is typically around 20 seconds, Basic around 13, Shot around 10, Rapid around 6–8 and Hyper usually up to about 4 seconds.
Top of the Hour vs. Donut
A Top of the Hour is the standalone flagship station identity or hour opener. A Donut is its less-dense, DJ-friendly talkover counterpart.
What is a resing?
A resing is the reuse or adaptation of an existing underlying production or composition for another station or market. Rights, territory and exclusivity need to be checked explicitly.