Before we make
some noise.

Stejong Studio creates sonic identities, radio imaging and branded audio for stations, media brands and other organisations that need a distinctive sound. Projects can include sonic logos, original themes, station IDs, Top of the Hour elements, news, weather and traffic imaging, beds, drones, stingers, show elements and adaptations of existing productions.

Sonic branding is the deliberate use of sound and music to make a brand recognisable. It can be as compact as a sonic logo or extend into a broader musical system that works across different moments, formats and platforms. At Stejong, the aim is not simply to create something that sounds good, but to build a coherent sonic identity that fits the brand, audience and context.

Sonic branding defines the broader musical identity of a brand. Radio imaging applies that identity to the practical building blocks of radio: station IDs, ramps, shots, rapid IDs, Top of the Hour pieces, beds, news elements and other on-air formats. A project can involve either discipline separately, or combine both into one consistent sound system.

Yes. Depending on the brief, a package can include multiple original themes, a Top of the Hour, news, weather and traffic imaging, beds, drones and different cuts of the main themes. Typical version families can include Ramp, Basic, Shot, Rapid and Hyper versions, with additional variants where the format requires them. The exact package is shaped around the station rather than forced into a fixed template.

We first establish what the station or brand is trying to achieve, who the audience is, what the current sound is, what should change and what must remain recognisable. Scope, references, sonic direction, vocal requirements, timing, approvals and rights are then captured in a project briefing. For larger projects, Stejong may first develop a sonic logo or an anchor piece to prove the direction before the wider rollout.

Yes. An existing sonic logo or melody can be retained and developed into a broader package when that is part of the brief. If a new sonic logo is needed, Stejong can develop new directions within the agreed creative framework before the broader production is rolled out.

Stejong uses AI-assisted production where it genuinely contributes to the result, alongside conventional composition, production, editing and performance workflows. Human vocalists and remote session musicians can be brought in when their performance adds real musical value. The composition, creative direction, selection, editing, mix and final result remain under Stejong's creative control.

Yes. Vocalists and individual remote session musicians can be included where the project benefits from them. Their involvement is considered as part of the production approach and quotation rather than automatically being included in every project.

Stejong works primarily with custom quotations rather than fixed public packages. Price depends on factors such as the number of original compositions, project scope, complexity, service level, external talent, timing, usage, requested rights and exclusivity. Two projects with a similar number of deliverables can therefore still require different levels of production and investment.

Because the real scope of a sonic identity is not determined by the number of audio files alone. A smaller project may require extensive creative development or revisions, while a larger package can sometimes be produced efficiently once the core identity is established. A tailored quotation keeps scope, production effort, usage and rights clear from the start.

Feedback is organised in clear stages. Once a creative phase has been approved, that direction can be locked so production can move forward efficiently. Normal refinements remain part of the agreed revision process, while a later fundamental change to an approved direction may be treated as a scope change. Important decisions and revisions are documented so the project stays aligned as it develops.

Timing depends on scope, the number of original compositions, external performers, feedback speed and the complexity of the required versions. Rather than promise one generic turnaround time, Stejong agrees a realistic preview and delivery schedule as part of the project briefing.

Ownership, usage, exclusivity, portfolio use and resing rights are agreed explicitly for each project. They are not assumed automatically. The quotation or contract is the formal source of truth, with the practical rights arrangement summarised in the project briefing so everyone knows what has been agreed.

A resing is an adaptation of an existing production for another station or brand, usually with revised vocals, branding or other production changes. Where appropriate, Stejong aims to retain the ability to adapt work outside an agreed exclusive territory, but any such rights must be explicitly agreed rather than assumed.

Yes. Exclusivity can be part of an agreement, but it should clearly define what is protected, for example the territory, duration and type of use. Because exclusivity affects how the music can be used elsewhere, it is treated as a material commercial and rights consideration rather than a default condition.

Yes. The production process can accommodate different markets, languages, accents and pronunciation requirements. These details are established during briefing, particularly where vocals or localisation are important to the identity.

No. A clear objective is more useful than a perfectly specified list of deliverables. Stejong can help translate the brand, format, audience and creative ambition into an appropriate sonic system and production scope. The discovery process is designed to establish those decisions before full production begins.

Stejong is built around original creative direction, composition and production. If the requirement is simply to reproduce another brand's sound as closely and cheaply as possible, or if there is no room for a defined creative process and clear approvals, it may not be the right collaboration. A strong result depends on enough clarity, creative room and quality control to build something that genuinely belongs to the client.