Commercial
Audio.
Music and sound for campaigns, branded content and commercial communication, shaped around the idea, message, audience and context.
Give audio a clear role in the idea.
For projects where music and sound need to support a message, concept or piece of branded communication rather than exist as decoration.
The briefing starts with what the project needs to communicate, where people will experience it and what audio needs to contribute.
Produce what the concept actually needs.
- 01
Original music
Bespoke composition can be developed when the project needs its own musical direction.
- 02
Sound design & texture
Sound can shape energy, transitions, atmosphere and emphasis around the creative idea.
- 03
Edits & adaptations
Agreed cutdowns, alternate versions or adaptations can be produced for different uses when required.
- 04
Vocalists & session musicians
Professional singers or individual remote session musicians can be added when their performance materially improves the result.
- 05
Mix, merge & final versions
Editing, mix and required merges remain under Stejong direction through final delivery.
Brief the idea. Then shape the audio.
- 01
Understand
Project, message, audience, context, channels and the role audio needs to play.
- 02
Define
Creative direction, references, exclusions, practical scope and any external talent.
- 03
Create
Composition, sound exploration, production, editing and selection.
- 04
Refine & deliver
Focused feedback, final mix, agreed versions and quality control before release.
Timing depends on scope, complexity, external talent, urgency and feedback speed. The schedule is agreed rather than assumed.
Clear before public.
Usage and rights are part of the scope. Broader exclusivity, ownership or special usage requirements can affect the commercial proposal and are agreed explicitly.
Relevant public audio and named cases can be added when cleared material is available.
Useful before the brief.
01Does every project need original music?
No. The role of audio is defined first. The project may call for original music, sound design, adaptations or a combination, depending on the creative context and rights.
02Can existing audio be adapted?
Potentially, provided the underlying rights allow it and the intended use is clear. Adaptations are scoped explicitly rather than assumed.
03Can Stejong add singers or musicians?
Yes. Professional singers and individual remote session musicians can be used when their performance materially improves the result.
04How is pricing determined?
Stejong works with custom quotations. Scope, complexity, external talent, urgency, rights, exclusivity and expected service load can all affect the proposal.
Start with the context.
The Commercial Audio route is already selected, so the briefing starts with the project and the job the audio needs to do.