02
Brand sound
Sonic
Branding.
A recognisable audio identity built around the brand.
Start with discovery
Before scope, understand the role of sound.
01
What should the brand feel like?
02
Who is the audience?
03
Where will the sound be used?
04
What audio identity already exists?
05
What should it definitely not sound like?
Scope stays open
Define the
right route.
The first brief focuses on the brand, audience, current identity, intended use and desired character.
The exact project scope can then be defined after discovery rather than guessed in advance.