03
Campaign sound
Commercial
Audio.
Music and sound shaped around the idea, message and context.
Start with the campaign
Give sound a clear role.
01
What is the project or campaign?
02
What needs to be communicated?
03
Where will people hear or see it?
04
What should the audience feel or do?
05
What role should music or sound play?
Keep it useful
Brief the idea.
Then shape the audio.
The commercial briefing stays focused on the creative context. It does not assume a fixed list of deliverables before the project has been understood.